中英文化创意产业合作机遇、挑战与长效机制

Abstract

摘 要：本文是基于英国艺术与人文研究委员会（AHRC）中英创意产业研究与创新人才基金支持的研究，采用问卷调研（共100 份）和访谈（中文访谈14 人，英文访谈13 人）方法，探讨中英两国在文化创意产业领域的合作机遇、挑战和长效机制。研究发现，中英创意产业合作在很多领域有共同机遇，例如人工智能、动画、设计、电影、音乐、时尚、表演等。面临的障碍和挑战主要包括语言、文化的差异和资金缺乏。长效中英交流机制涉及人、资金、项目、运行机制和空间等方面。中文访谈者强调项目的重要性和物理空间，英文访谈者更重视合作的想法和面对面交流。

This paper is based on the UK-China creative industries research and innovation collaboration hub fellowship project， funded by the UK Research & Innovation （UKRI） /Arts and Humanities Research Council（ AHRC）. Through online questionnaire survey（ sample size： 100） and semi-structured interviews（ 14 participants in the Chinese interview， and 13 participants in the English interview）， the author gathered insights and discussed the opportunities， challenges， and long-term mechanisms of UK-China cultural and creative industries collaboration. Common opportunities identified included areas such as artificial intelligence， animation， design， film， music， fashion and performance. Main barriers to the UK-China collaboration were different language and culture， and lack of funding. A sustainable exchange in the future needs to consider factors such as people， funding， projects， operation mechanisms， and space. The Chinese interviewees emphasised the importance of projects and physical space for collaboration， while the English interviewees paid more attention to ideas and in-person exchange of ideas.