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http://bura.brunel.ac.uk/handle/2438/32038Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ozturkcan, S | - |
| dc.contributor.author | Merdin-Uygur, E | - |
| dc.contributor.editor | Kiygi Calli, M | - |
| dc.contributor.editor | Uray, N | - |
| dc.contributor.editor | Tosun, P | - |
| dc.date.accessioned | 2025-09-25T07:52:06Z | - |
| dc.date.available | 2025-09-25T07:52:06Z | - |
| dc.date.issued | 2026 | - |
| dc.identifier | ORCiD: Ezgi Merdin-Uygur https://orcid.org/0000-0002-4065-7336 | - |
| dc.identifier | Chapter 3 | - |
| dc.identifier.citation | Ozturkcan, S. and Merdin-Uygur, E. (2026) 'Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework', The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and Their Implications for Societal Well-Being. London: Palgrave Macmillan, (forthcomng) | en_US |
| dc.identifier.issn | 978-3-032-08422-4 | - |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/32038 | - |
| dc.description | ... | en_US |
| dc.description.abstract | ... | en_US |
| dc.description.sponsorship | ... | en_US |
| dc.format.extent | 1 - 18 | - |
| dc.format.medium | Print-Electronic | - |
| dc.language | English | - |
| dc.language.iso | en | en_US |
| dc.publisher | Palgrave Macmillan | en_US |
| dc.relation.ispartofseries | Palgrave Studies in Marketing, Organizations and Society; | - |
| dc.rights | Copyright © The Author(s), under exclusive license to Palgrave Macmillan Cham, 2026. This is a pre-submission manuscript (preprint), author-produced version of a book chapter submitted for publication in The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and Their Implications for Societal Well-Being, following peer review. The final authenticated version is available online at https://link.springer.com/content/pdf/bfm:978-3-032-08422-4/3/1 (see: https://www.springernature.com/gp/open-research/policies/book-policies). | - |
| dc.rights.uri | https://www.springernature.com/gp/open-research/policies/book-policies | - |
| dc.subject | cobotic teams | en_US |
| dc.subject | human-AI ensembles | en_US |
| dc.subject | activity theory | en_US |
| dc.subject | human-robot interaction | en_US |
| dc.title | Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework | en_US |
| dc.type | Book chapter | en_US |
| dc.relation.isPartOf | The Impact of Marketing Strategies on Society – Examining Critical Aspects of Marketing and their Implications for Societal Well-being | - |
| pubs.publication-status | Accepted | - |
| dc.rights.holder | The Author(s), under exclusive license to Palgrave Macmillan Cham | - |
| Appears in Collections: | Brunel Business School Embargoed Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 12 months after publication | 393.34 kB | Adobe PDF | View/Open |
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