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http://bura.brunel.ac.uk/handle/2438/32038| Title: | Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework |
| Authors: | Ozturkcan, S Merdin-Uygur, E |
| Keywords: | cobotic teams;human-AI ensembles;activity theory;human-robot interaction |
| Issue Date: | 2026 |
| Publisher: | Palgrave Macmillan |
| Citation: | Ozturkcan, S. and Merdin-Uygur, E. (2026) 'Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework', The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and Their Implications for Societal Well-Being. London: Palgrave Macmillan, (forthcomng) |
| Series/Report no.: | Palgrave Studies in Marketing, Organizations and Society; |
| Abstract: | ... |
| Description: | ... |
| URI: | https://bura.brunel.ac.uk/handle/2438/32038 |
| ISSN: | 978-3-032-08422-4 |
| Other Identifiers: | ORCiD: Ezgi Merdin-Uygur https://orcid.org/0000-0002-4065-7336 Chapter 3 |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 12 months after publication | 393.34 kB | Adobe PDF | View/Open |
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