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http://bura.brunel.ac.uk/handle/2438/33062| Title: | Impact of robotics on unemployment: Moderating effect of the national culture |
| Authors: | Du, G Lodh, S Nandy, M Dabić, M Kumar, V Choudrie, J |
| Keywords: | robotic adoption;unemployment;national culture;innovation diffusion;absorptive capacity theory |
| Issue Date: | 25-Mar-2026 |
| Publisher: | Elsevier |
| Citation: | Du, G. et al. (2026) 'Impact of robotics on unemployment: Moderating effect of the national culture', Technological Forecasting and Social Change, 227, 124643, pp. 1–17. doi: 10.1016/j.techfore.2026.124643. |
| Abstract: | The integration of robotics has created significant opportunities while simultaneously introduced labour market challenges. The aim of this exploratory research is to investigate the impact of robotic adoption on unemployment in a cross-country context. By presenting a novel theoretical framework that integrates the Innovation Diffusion Theory (IDT) and the Absorptive Capacity Theory (ACT), and analysing a panel data from 33 countries, we show that countries with stronger absorptive capacity are better positioned to convert robotics adoption into employment gains. We further test whether national culture, proxied by Hofstede's cultural dimensions, moderates this relationship, uncovering a substantial heterogeneity across six cultural factors. This provides a practical blueprint for policymakers with clear evidence that uniform approaches to robotics adoption are unlikely to be effective and robotics policies must be tailored to local cultural norms, institutional capabilities, and national readiness. The policymaker should prioritise capability building alongside adjustment measures that support inclusive labour-market transitions. |
| Description: | Data availability: The authors do not have permission to share data. |
| URI: | https://bura.brunel.ac.uk/handle/2438/33062 |
| DOI: | https://doi.org/10.1016/j.techfore.2026.124643 |
| ISSN: | 0040-1625 |
| Other Identifiers: | ORCiD: Guangjie Du https://orcid.org/0009-0006-4742-8583 ORCiD: Suman Lodh https://orcid.org/0000-0002-4513-1480 ORCiD: Monomita Nandy https://orcid.org/0000-0001-8191-2412 ORCiD: Marina Dabić https://orcid.org/0000-0001-8374-9719 ORCiD: Vikas Kumar https://orcid.org/0000-0002-8062-7123 ORCiD: Jyoti Choudrie https://orcid.org/0000-0001-9349-7690 |
| Appears in Collections: | Department of Economics, Finance and Accounting Research Papers * |
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| FullText.pdf | Copyright © 2026 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY-NC-ND license ( https://creativecommons.org/licenses/by-nc-nd/4.0/ ). | 2.87 MB | Adobe PDF | View/Open |
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