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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/33262
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dc.contributor.authorBalmer, JMT-
dc.contributor.editorZarantello, L-
dc.contributor.editorAndreini, D-
dc.date.accessioned2026-05-10T17:31:22Z-
dc.date.available2025-12-27-
dc.date.available2026-05-10T17:31:22Z-
dc.date.issued2026-01-12-
dc.identifierORCiD: John M. T. Balmer https://orcid.org/0000-0003-2862-4520-
dc.identifier.citationBalmer, J.M.T. (2026) 'Corporate Brand Management: Formation and Evolution since the 1990s', in L. Zarantonello and D. Andreini (eds.) The Sage Handbook of Brand Management. London: SAGE, pp. 33–50 (17). ISBN:: 978-1-0362-2941-2.en-GB
dc.identifier.isbn978-1-0362-2941-2-
dc.identifier.urihttps://bura.brunel.ac.uk/handle/2438/33262-
dc.description.abstractSince time immemorial, there have been corporate brands. Just as products and services can be brands, so can corporate entities of whatever shape and form. Organisations, institutions, family businesses, cities, countries, etc., can all be corporate brands. ...en-GB
dc.format.extentpp. 33–50 (17)-
dc.languageEnglishen-GB
dc.language.isoengen-GB
dc.publisherSAGE Publicationsen-GB
dc.relation.urihttps://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-brand-management/book289737#contents-
dc.rightsThis is the accepted manuscript of the book chapter: Balmer, J.M.T. (2026) 'Corporate Brand Management: Formation and Evolution since the 1990s', in L. Zarantonello and D. Andreini (eds.) The Sage Handbook of Brand Management. London: SAGE, pp. 33–50 (17). Copyright © SAGE Publications. ISBN: 978-1-0362-2941-2. Reuse is restricted to non-commercial and no derivative uses (Article reuse guidelines: https://uk.sagepub.com/en-gb/eur/books-permissions and https://uk.sagepub.com/en-gb/eur/book-content-oa-archiving-policy.-
dc.rights.urihttps://uk.sagepub.com/en-gb/eur/book-content-oa-archiving-policy-
dc.titleCorporate Brand Management: Formation and Evolution since the 1990sen-GB
dc.typeBook chapteren-GB
dc.relation.isPartOfThe Sage Handbook of Brand Management-
pubs.place-of-publicationLondon-
pubs.publication-statusPublished-
dc.rights.holderThe author(s)-
dc.rights.holderSAGE Publications-
dc.contributor.orcidBalmer, John M. T. [0000-0003-2862-4520]-
dc.identifier.number3-
Appears in Collections:Department of Strategy, Entrepreneurship and Management Embargoed Research Papers *

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FullText.pdfEmbargoed until 10 January 2028. This is the accepted manuscript of the book chapter: Balmer, J.M.T. (2026) 'Corporate Brand Management: Formation and Evolution since the 1990s', in L. Zarantonello and D. Andreini (eds.) The Sage Handbook of Brand Management. London: SAGE, pp. 33–50 (17). Copyright © SAGE Publications. ISBN: 978-1-0362-2941-2. Reuse is restricted to non-commercial and no derivative uses (Article reuse guidelines: https://uk.sagepub.com/en-gb/eur/books-permissions and https://uk.sagepub.com/en-gb/eur/book-content-oa-archiving-policy.485.8 kBAdobe PDFView/Open
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