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http://bura.brunel.ac.uk/handle/2438/33262| Title: | Corporate Brand Management: Formation and Evolution since the 1990s |
| Authors: | Balmer, JMT |
| Issue Date: | 12-Jan-2026 |
| Publisher: | SAGE Publications |
| Citation: | Balmer, J.M.T. (2026) 'Corporate Brand Management: Formation and Evolution since the 1990s', in L. Zarantonello and D. Andreini (eds.) The Sage Handbook of Brand Management. London: SAGE, pp. 33–50 (17). ISBN:: 978-1-0362-2941-2. |
| Abstract: | Since time immemorial, there have been corporate brands. Just as products and services can be brands, so can corporate entities of whatever shape and form. Organisations, institutions, family businesses, cities, countries, etc., can all be corporate brands. ... |
| URI: | https://bura.brunel.ac.uk/handle/2438/33262 |
| ISBN: | 978-1-0362-2941-2 |
| Other Identifiers: | ORCiD: John M. T. Balmer https://orcid.org/0000-0003-2862-4520 |
| Appears in Collections: | Department of Strategy, Entrepreneurship and Management Embargoed Research Papers * |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 10 January 2028. This is the accepted manuscript of the book chapter: Balmer, J.M.T. (2026) 'Corporate Brand Management: Formation and Evolution since the 1990s', in L. Zarantonello and D. Andreini (eds.) The Sage Handbook of Brand Management. London: SAGE, pp. 33–50 (17). Copyright © SAGE Publications. ISBN: 978-1-0362-2941-2. Reuse is restricted to non-commercial and no derivative uses (Article reuse guidelines: https://uk.sagepub.com/en-gb/eur/books-permissions and https://uk.sagepub.com/en-gb/eur/book-content-oa-archiving-policy. | 485.8 kB | Adobe PDF | View/Open |
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