Corporate communications in China
: A preliminary study

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/3642

Full metadata record

DC Field	Value	Language
dc.contributor.author	Fan, Y	-
dc.coverage.spatial	9	en
dc.date.accessioned	2009-09-24T12:11:33Z	-
dc.date.available	2009-09-24T12:11:33Z	-
dc.date.issued	2009	-
dc.identifier.citation	Proccedings of the 12th International Corporate Identity Group (ICIG) Symposium, Vila Bled, Vila Bled, 29th September 2009	en
dc.identifier.uri	http://bura.brunel.ac.uk/handle/2438/3642	-
dc.description.abstract	Corporate communications on the internet has played an increasingly important role in China, given the country now has the largest number of internet users in the world. The paper reports a survey of 10 Chinese companies. A total of 20 corporate websites were examined using content analysis. Key topics relating to corporate communications were identified and discussed.	en
dc.format.extent	135347 bytes	-
dc.format.mimetype	application/pdf	-
dc.language.iso	en	-
dc.publisher	International Corporate Identity Group (ICIG) Symposium	en
dc.subject	Corporate Communications, Branding, Corporate Reputation, Social Responsibility, Corporate Website, China	en
dc.title	Corporate communications in China : A preliminary study	en
dc.type	Conference Paper	en
Appears in Collections:	Marketing Brunel Business School Research Papers

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