Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/3761
Title: | Driving online shopping: Spending and behavioral differences among women in Saudi Arabia |
Authors: | Al-maghrabi, T Dennis, C |
Keywords: | internet shopping; e-shopping; technology acceptance; male and female examination; continuance online shopping; Saudi Arabia |
Issue Date: | 2009 |
Publisher: | International Journal of Business Science and Applied Management |
Citation: | International Journal of Business Science and Applied Management. 5 (1) 30-47 |
Abstract: | This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model fit. Perceived enjoyment, usefulness, and subjective norms are determinants of online shopping continuance in Saudi Arabia. High and low online spenders among women in Saudi Arabia are equivalent. The structural weights are also largely equivalent, but the regression paths from perceived site quality to perceived usefulness is not invariant between high and low e-shoppers in Saudi Arabia. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 60% of the female respondents’ intention to continue shopping online. Online strategies cannot ignore either the direct and indirect spending differences on continuance intentions, and the model can be generalized across Saudi Arabia. |
URI: | http://bura.brunel.ac.uk/handle/2438/3761 |
ISSN: | 1753-0296 |
Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Talal Almaghrabi -IJBSAM 2009.pdf | 200.62 kB | Adobe PDF | View/Open |
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