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DC Field | Value | Language |
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dc.contributor.author | Ismail, AR | - |
dc.contributor.author | Melewar, TC | - |
dc.date.accessioned | 2010-04-29T13:34:44Z | - |
dc.date.available | 2010-04-29T13:34:44Z | - |
dc.date.issued | 2010 | - |
dc.identifier.citation | Proceedings of the 6th Thought Leaders International Conference on Brand Management, Lugano, Switzerland, 18-20 April 2010 | en |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/4273 | - |
dc.description.abstract | Despite the increasing attention towards customer experience, empirical research to explain this notion, its antecedents and its consequences is still limited. Hence, this research aims to develop a framework of customer experience based on a number of antecedents that influence customer experience in the service sector. This paper presents the first part of the study which includes the review of literature, the application of netnography method to the development of customer experience construct, the development of the research measures and the hypotheses development for the structural model. The second part of the study, which is presented in another paper, provides the results of the empirical study and discusses the findings of the structural model. | en |
dc.language.iso | en | en |
dc.publisher | The International Conference on Brand Management | en |
dc.subject | Customer experience | en |
dc.subject | Experiential brands | en |
dc.subject | Brand loyalty | en |
dc.title | A structural model to examine the antecedents and consequences of customer with experiential brands | en |
dc.type | Conference Paper | en |
Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Tuesday_BrandsandconsumersIII_Ismail[1].pdf | 247.78 kB | Adobe PDF | View/Open |
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