Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/4808
Title: | No short cut in internationalisation |
Authors: | Fan, Y |
Issue Date: | 2010 |
Publisher: | Peking University |
Citation: | PKU Business Review:120-123, May 2010 |
Abstract: | Companies from the emerging markets such as China face great challenges in their internationalisation, a long and difficult process with no short-cut. They must innovate to develop new thinking and skills to win in the global marketplace. |
Description: | Copyright @ Peking University |
URI: | http://bura.brunel.ac.uk/handle/2438/4808 |
ISSN: | 1674-4713 |
Appears in Collections: | Business and Management Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Fulltext.pdf | 1.84 MB | Adobe PDF | View/Open |
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