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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/4808| Title: | No short cut in internationalisation |
| Authors: | Fan, Y |
| Issue Date: | 2010 |
| Publisher: | Peking University |
| Citation: | PKU Business Review:120-123, May 2010 |
| Abstract: | Companies from the emerging markets such as China face great challenges in their internationalisation, a long and difficult process with no short-cut. They must innovate to develop new thinking and skills to win in the global marketplace. |
| Description: | Copyright @ Peking University |
| URI: | http://bura.brunel.ac.uk/handle/2438/4808 |
| ISSN: | 1674-4713 |
| Appears in Collections: | Business and Management Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Fulltext.pdf | 1.84 MB | Adobe PDF | View/Open |
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