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dc.contributor.authorAlsajjan, B-
dc.contributor.authorDennis, C-
dc.identifier.citationEuropean Association of Education and Research in Commercial Distribution 27-30 June 2006 Brunel University – West London, United Kingdomen
dc.description.abstractMajor benefits of Online Banking include for banks cost savings, and for customers convenience. Nevertheless, many people perceive Internet banking as risky. This paper introduces a tentative conceptual framework. Trust will be integrated into the Technology Acceptance Model – TAM - (Davis, 1989). Recent research showed that Trust has a striking influence on user willingness to engage in online exchanges of money and personal sensitive information. Detailed literature about Online Banking and Trust is provided. TAM is discussed in depth; external variables that are suitable for the Online Banking context is suggested. In addition the theoretical justification for the conceptual framework integration is discussed. Finally managerial implications and recommendations for Online Banking acceptance are suggested.en
dc.format.extent103089 bytes-
dc.publisherBrunel Universityen
dc.subjectTechnology Acceptance Modelen
dc.subjectOnline Bankingen
dc.titleThe Impact of Trust on Acceptance of Online Bankingen
dc.typeResearch Paperen
Appears in Collections:Marketing
Brunel Business School Research Papers

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