Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/8307
Title: Beyond-brand effect of television food advertisements on food choice in children: The effects of weight status
Authors: Halford, JCG
Boyland, EJ
Hughes, GM
Stacey, L
McKean, S
Dovey, TM
Keywords: Food advertisements;Food choice;Intake;Obesity
Issue Date: 2008
Publisher: Cambridge University Press
Citation: Public Health Nutrition, 11(9), 897 - 904, 2008
Abstract: Objective - To investigate the effect of television food advertising on children’s food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion. Design - The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm. Setting - The study was conducted in Liverpool, UK. Subjects - Fifty-nine children (32 male, 27 female) aged 9–11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB). Results - Exposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0·001). The increase in intake was largest in the obese children (P = 0·04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0·001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children’s modified age- and gender-specific body mass index score. Conclusions - These data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks.
Description: Copyright © The Authors 2007.
URI: http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=2003228
http://bura.brunel.ac.uk/handle/2438/8307
DOI: http://dx.doi.org/10.1017/S1368980007001231
ISSN: 1368-9800
Appears in Collections:Publications
Psychology
Dept of Life Sciences Research Papers

Files in This Item:
File Description SizeFormat 
Fulltext.pdf117.33 kBAdobe PDFView/Open


Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.