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Title: | Beyond-brand effect of television food advertisements on food choice in children: The effects of weight status |
Authors: | Halford, JCG Boyland, EJ Hughes, GM Stacey, L McKean, S Dovey, TM |
Keywords: | Food advertisements;Food choice;Intake;Obesity |
Issue Date: | 2008 |
Publisher: | Cambridge University Press |
Citation: | Public Health Nutrition, 11(9), 897 - 904, 2008 |
Abstract: | Objective - To investigate the effect of television food advertising on children’s food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion. Design - The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm. Setting - The study was conducted in Liverpool, UK. Subjects - Fifty-nine children (32 male, 27 female) aged 9–11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB). Results - Exposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0·001). The increase in intake was largest in the obese children (P = 0·04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0·001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children’s modified age- and gender-specific body mass index score. Conclusions - These data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks. |
Description: | Copyright © The Authors 2007. |
URI: | http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=2003228 http://bura.brunel.ac.uk/handle/2438/8307 |
DOI: | http://dx.doi.org/10.1017/S1368980007001231 |
ISSN: | 1368-9800 |
Appears in Collections: | Publications Psychology Dept of Life Sciences Research Papers |
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