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Issue Date | Title | Author(s) |
---|---|---|
2013 | Changing patterns of alcohol consumption in Nigeria: an exploration of responsible factors and consequences | Dumbili, E |
2016 | Awareness of alcohol advertisements and perceived influence on alcohol consumption: a qualitative study of Nigerian university students | Dumbili, EW; Williams, C |
2005 | Danone Branding Strategy in China | Melewar, T C; Badal, E; Small, J |
2008 | Advertising, brand loyalty and pricing | Chioveanu, I |
4-Oct-2018 | Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising? | Grougiou, V; Balabanis, G; Manika, D |
2017 | The influence of paralympic endorsement on consumers’ purchase intention | Ismael, Helen |
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