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|2016||Corporate heritage tourism brand attractiveness and national identity||Balmer, JMT; Chen, WF|
|2012||Corporate brand management imperatives: Custodianship, credibility, and calibration||Balmer, JMT|
|2017||Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂||Balmer, JMT; Chen, W|
|2020||The role of corporate brand image for B2B relationships of logistics service providers in China||Balmer, JMT; Zhibin, L; Chen, W; He, X|
|2017||Corporate heritage brands, augmented role identity and customer satisfaction||Balmer, JMT; Chen, W|