1. Brunel University Research Archive

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Results 1-10 of 14 (Search time: 0.043 seconds).
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Issue DateTitleAuthor(s)
30-Sep-2020Explicating Place Identity Attitudes, Place Architecture Attitudes, and Identification Triad TheoryForoudi, MM; Balmer, JMT; Chen, W; Foroudi, P; Patsala, P
26-Mar-2020The Impact of Brand Value on Brand CompetitivenessGupta, S; Gallear, D; Rudd, J; Foroudi, P
3-Nov-2020The Gloom of the COVID-19 Shock in the Hospitality Industry: A Study of Consumer Risk Perception and Adaptive Belief in the Dark Cloud of a PandemicForoudi, P; Tabaghdehi, SAH; Marvi, R
19-Jul-2021How leadership affects organisational citizenship behaviour – a study of independent hotelsNazarian, A; Atkinson, P; Foroudi, P; Velayati, R; Edirisinghe, D; Hosseini Tabaghdehi, A
29-Jul-2021Corporate identity: Defnition and componentsForoudi, MM; Foroudi, P; Balmer, JMT
17-Sep-2020Eco-innovation for environment and waste preventionSumrin, S; Gupta, S; Asaad, Y; Wang, Y; Bhattacharya, S; Foroudi, P
27-Jun-2021The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stockForoudi, P; Gupta, S; Patel, P; Batsakis, G; Vaatanen, J; Czinkota, M
7-Dec-2021Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativenessRuiz-Alba, JL; Abou-Foul, M; Nazarian, A; Foroudi, P
24-Aug-2020Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failureChen, J; Foroudi, P; Yu, X; Chen, C-HS; Yen, DA
25-Jun-2021Making sense of sensory brand experience: Constructing an integrative framework for future researchZha, D; Foroudi, P; Jin, Z; Melewar, TC

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