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Issue Date | Title | Author(s) |
---|---|---|
2016 | Corporate heritage tourism brand attractiveness and national identity | Balmer, JMT; Chen, WF |
2012 | Corporate brand management imperatives: Custodianship, credibility, and calibration | Balmer, JMT |
2017 | Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂 | Balmer, JMT; Chen, W |
2020 | The role of corporate brand image for B2B relationships of logistics service providers in China | Balmer, JMT; Zhibin, L; Chen, W; He, X |
2017 | Corporate heritage brands, augmented role identity and customer satisfaction | Balmer, JMT; Chen, W |