Browsing by Author Fan, Y

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Issue DateTitleAuthor(s)
2009Internationalisation of Spanish fashion brand ZaraLopez, C; Fan, Y
2013An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi ArabiaYen, D; Melewar, TC; Fan, Y; AlMakrami, Ali Hussein
2000Is Corporate Communications A Strategic Function?Dolphin, R; Fan, Y
2008Key perspectives in nation image: a conceptual framework for nation brandingFan, Y
2005Made in ChinaFan, Y
2007Marque in the makingFan, Y
2006Nation branding: what is being branded?Fan, Y
2002The national image of global brandsFan, Y
2010No short cut in internationalisationFan, Y
2006Promoting business with corporate gifts: major issues and empirical evidenceFan, Y
2002Questioning Guanxi: Definition, classification and implicationsFan, Y
1995Reexaming strategic groups: existence, group structure and mobility barriersFan, Y
1996Research on joint ventures in China: progress and prognosisFan, Y
2008The rise of emerging market multinationals and its impact on marketingFan, Y
2007Soft power and nation brandingFan, Y
2008Soft power: Power of attraction or confusion?Fan, Y
1995Strategic groups and cluster analysisFan, Y
2000Strategic Outsourcing: Evidence from the British CompaniesFan, Y
2009A study of food buying behavior among Chinese childrenFan, Y; Li, Y
2009Surrogate Brands - The pull to adopt an ‘Other’ nation; via sports merchandiseWilson, J; Liu, J; Fan, Y