Showing results 20 to 39 of 48
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| Issue Date | Title | Author(s) |
| 2016 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Loh, YH; Liu, M |
| 22-Apr-2015 | Export market orientation behavior of universities: the British scenario | Asaad, Y; Melewar, TC; Cohen, G |
| 1-Jun-2014 | Export market orientation in universities: Bridging the gap between export marketing and higher education | Asaad, Y; Melewar, TC; Cohen, G |
| 2017 | Guest Editors’ Introduction | Melewar, TC; Nguyen, B; Syed Alwi, SF; Navare, J |
| 2012 | How consumers judge brands endorsed by corporations: a process-based explanation | Ibraheem, Khaled Assad |
| 2008 | Industry construction of the meaning of corporate identity in Nigeria's banking services sector: An interpretive analysis of corporate advertisements, 1970-2005 | Otubanjo, Babasola Olutayo |
| 10-Apr-2017 | Integrating identity, strategy and communications for trust, loyalty and commitment | Melewar, TC; Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; Foroudi, Mohammad M. |
| 2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
| 2010 | Investigating British customers’ experience to maximize brand loyalty within the context of tourism in Egypt: Netnography & structural modelling approach | Rageh Ismail, Ahmed |
| 2011 | Investigating determinants and perceived consequences of auditory identity management: A corporate perspective among UK companies | Bartholmé, Roland |
| 2011 | Investigating the implications of business and culture on the behaviour of customers of international firms | Gupta, S; Navare, J; Melewar, TC |
| 2013 | An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi Arabia | AlMakrami, Ali Hussein |
| 2011 | An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approach | Asaad, Yousra |
| 2012 | An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universities | Kaewsurin, Narissara |
| 2008 | Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization | Ismail, AR; Melewar, TC; Lim, L |
| 25-Jun-2021 | Making sense of sensory brand experience: Constructing an integrative framework for future research | Zha, D; Foroudi, P; Jin, Z; Melewar, TC |
| 2009 | A netnography study on branded customer experience: Evidence from the red sea | Ismail, AR; Melewar, TC; Lim, L |
| 2010 | A netnography study to uncover the underlying dimensions of customer experience with resort brands | Ismail, AR; Melewar, TC; Woodside, A |
| 2019 | A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage Industry | Tourky, M; Syed Alwi, SF; Kitchen, P; Melewar, TC; Shaalan, A |
| 2015 | Online corporate brand experience: Development of construct and measures | Hamzah, ZL; Othman, MN; Syed Alwi, SF |
