Browsing by Author Cohen, G

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Showing results 1 to 15 of 15
Issue DateTitleAuthor(s)
2016Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communicationScandelius, C; Cohen, G
2008Antecedents and consequences of market orientation in universities: Literature review and conceptual frameworkAsaad, Y; Cohen, G; Melewar, T C
2007Contingency and Institutional Perspectives within the Liberal Professional OrganisationCohen, G; Sims, D
2013Experiential marketing – A consumption of fantasies, feelings and fun. An investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in ThailandUeacharoenkit, Supawan
2016Exploring the interaction effects between country of manufacture and country of design within the context of the sportswear industry in ThailandThanajaro, Natinee
2017The influence of paralympic endorsement on consumers’ purchase intentionIsmael, Helen
2011Investigating the relationship of brand experience and loyalty: A study of luxury brand in ThailandUeacharoenkit, S; Cohen, G
2011An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approachAsaad, Yousra
2011A life cycle stakeholder management framework for enhanced collaboration between stakeholders with competing interestsScandelius, C; Cohen, G
2011Luxury designer handbag or counterfeit? An investigation into the antecedents influencing women’s purchasing behaviour of luxury designer and counterfeit brandsJuggessur, Joshie
2003Marketing in the internet age: What can we learn from the past?Harris, L; Cohen, G
2007Misunderstood or lacking legitimacy?Cohen, G; Sims, D
2017The moderating effect of social media involvement and brand love on the consumer perceived values and purchasing intention of fast-fashion productsTangpattanakit, Jaruporn
2014Strategic ambiguity in corporate sustainability communicationsScandelius, Christina
2016Sustainability program brands: Platforms for collaboration and co-creationScandelius, C; Cohen, G