Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/12046
Title: | Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication |
Authors: | Scandelius, C Cohen, G |
Keywords: | Strategic ambiguity;CSR communication;Sustainability;Stakeholder management;Sustainability program brand |
Issue Date: | 2016 |
Publisher: | Elsevier |
Citation: | Journal of Business Research, 69: 9, pp. 3487–3499, (2016) |
URI: | http://bura.brunel.ac.uk/handle/2438/12046 |
ISSN: | 0148-2963 |
Appears in Collections: | Brunel Business School Research Papers |
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Fulltext.docx | 367.15 kB | Unknown | View/Open |
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