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http://bura.brunel.ac.uk/handle/2438/1236
Title: | A commentary on social & experiential (e-)retailing and (e-)shopping deserts |
Authors: | Dennis, C Jayawardhena, C Wright, LT King, T |
Keywords: | Shopping deserts;Food deserts;Retail exclusion;e-Shopping;e-Retailing;Internet shopping;Internet retailing;Online shopping;Online retailing |
Issue Date: | 2007 |
Publisher: | Emerald |
Citation: | International Journal of Retail and Distribution Management, 35 (6): 443-456, 2007 |
Abstract: | Purpose – The last ten years have seen a gradual withdrawal of retail facilities from many local areas and the consequent growth of ‘shopping deserts’, resulting in social and health disbenefits. This paper examines the potential for e-shopping to fill the vacuum and to assist disadvantaged shoppers. Design/methodology/approach – The paper uses prior published research to comment on the extent to which e-retailing may be the shopping solution of the future? Findings – The Internet has limited potential to compensate for shopping deserts, as consumers who do not have a good range of physical shops within walking distance also tend to lack access to the Internet. Research limitations/implications – The paper is based solely on prior research. The authors recommend action research that may hopefully help excluded shoppers to become more included by addressing the problems of access to e-shopping. Practical implications – Government, service providers and e-retailers are may consider interventions such as subsidised Internet access, training and the provision of e-cash. Originality/value – The paper links research from diverse fields relating to shopping deserts, the digital divide, health, wellbeing, social and experiential aspects of (e-)shopping. |
URI: | http://bura.brunel.ac.uk/handle/2438/1236 |
DOI: | http://dx.doi.org/10.1108/09590550710750322 |
ISSN: | 0959-0552 |
Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Paper31Exclusion.pdf | 279.81 kB | Adobe PDF | View/Open |
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