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http://bura.brunel.ac.uk/handle/2438/14283
Title: | Does media attention drive corporate social responsibility? |
Authors: | Georgiadis, A Zyglidopoulos, S Carroll, C Siegel, D |
Issue Date: | 2011 |
Citation: | Journal of Business Research, 2011, 65 (2012), pp. 1622 - 1622 (1627) |
Abstract: | In this paper, we investigate the impact that media attention has on the strengths and weaknesses of a firm’s CSR. Drawing on stakeholder theory, we develop and test two hypotheses concerning the influence that media attention can have on the CSR strengths and weaknesses of a particular firm. Our findings indicate that while increases in media attention are related to increases in CSR strengths, CSR weaknesses are not sensitive to changes in media attention. |
URI: | http://bura.brunel.ac.uk/handle/2438/14283 |
ISSN: | 0148-2963 |
Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Fulltext.doc | 516 kB | Microsoft Word | View/Open |
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