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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/18294| Title: | The development of integrated marketing communications at the British General Post Office, 1931-39 |
| Authors: | Heller, M |
| Keywords: | General Post office (GPO);integrated marketing communication (iMC);marketing history;public relations (PR) history;publicity |
| Issue Date: | 14-Mar-2016 |
| Publisher: | Taylor & Francis |
| Citation: | Heller, M. (2016) 'The development of integrated marketing communications at the British General Post Office, 1931-39', Business History, 58 (7), pp. 1034 - 1054 (21). doi: 10.1080/00076791.2016.1155557. |
| URI: | https://bura.brunel.ac.uk/handle/2438/18294 |
| DOI: | https://doi.org/10.1080/00076791.2016.1155557 |
| ISSN: | 0007-6791 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | This is an Accepted Manuscript of an article published by Taylor & Francis in Business History on 14 March 2016, available online: http://www.tandfonline.com/10.1080/00076791.2016.1155557. | 865.5 kB | Adobe PDF | View/Open |
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