Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/18298| Title: | "Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939 |
| Authors: | Heller, M |
| Keywords: | history;corporate identity;public relations;corporate communications;marketing communications;corporate branding |
| Issue Date: | 11-Apr-2016 |
| Publisher: | Emerald |
| Citation: | Heller, M. (2016) '"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939', European Journal of Marketing, 50 (3-4), pp. 358 - 376 (19). doi: 10.1108/EJM-11-2014-0691. |
| URI: | https://bura.brunel.ac.uk/handle/2438/18298 |
| DOI: | https://doi.org/10.1108/EJM-11-2014-0691 |
| ISSN: | 0309-0566 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Fulltext.pdf | 1.18 MB | Adobe PDF | View/Open |
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