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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/1861| Title: | The art of cross-cultural branding |
| Authors: | Fan, Y |
| Keywords: | 品牌, 品牌命名, 文化价值观, 跨文化, branding, cross-culture, China |
| Issue Date: | 2005 |
| Publisher: | Peking University |
| Citation: | PKU Business Review (2005) No.10 |
| URI: | http://bura.brunel.ac.uk/handle/2438/1861 |
| ISSN: | 1672-8149 |
| Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| PKUBR-BrandNaming.pdf | 489.28 kB | Adobe PDF | View/Open |
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