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Title: Global marketing or local marketing: the confusion about globalisation
Authors: Fan, Y
Jiang, F
Keywords: Globalisation, international marketing, global marketing, local marketing, standardisation versus adaptation, cross-cultural marketing
Issue Date: 2000
Publisher: Yunnan Finance & Economics University
Citation: Journal of Economics and Management (in Chinese), 14:4, 24-27
ISSN: 1009-3753
Appears in Collections:Marketing
Brunel Business School Research Papers

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