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http://bura.brunel.ac.uk/handle/2438/20765| Title: | ‘Student Switch Off!’: how do university students respond to a corporate-sponsored pro-environmental social marketing campaign? |
| Authors: | Manika, D Gregory-Smith, D Wells, VK Trombetti, E |
| Keywords: | Corporate social responsibility,;environmental attitudes,;perceived higher education institution behaviour,;scepticism,;sponsored environmental campaign |
| Issue Date: | 5-Jul-2018 |
| Publisher: | Taylor & Francis |
| Citation: | Studies in Higher Education, 2018, 44 (9), pp. 1691 - 1706 |
| URI: | http://bura.brunel.ac.uk/handle/2438/20765 |
| DOI: | http://dx.doi.org/10.1080/03075079.2018.1474456 |
| ISSN: | 0307-5079 http://dx.doi.org/10.1080/03075079.2018.1474456 1470-174X |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 656.24 kB | Adobe PDF | View/Open |
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