Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/23054| Title: | The megamarketing of microfinance: Developing and maintaining an industry aura of virtue |
| Authors: | Bajde, D Chelekis, J van Dalen, A |
| Keywords: | megamarketing;legitimacy;industry aura;virtue ethics;authenticity;microfinance |
| Issue Date: | 12-Jun-2021 |
| Publisher: | Elsevier BV |
| Citation: | Bajde, D, Chelekis, J. and van Dalen, A. (2021) 'The megamarketing of microfinance: Developing and maintaining an industry aura of virtue', International Journal of Research in Marketing, 0 (in press). doi: 10.1016/j.ijresmar.2021.05.004. |
| URI: | https://bura.brunel.ac.uk/handle/2438/23054 |
| DOI: | https://doi.org/10.1016/j.ijresmar.2021.05.004 |
| ISSN: | 0167-8116 |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 12 Jun 2023 | 794.68 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.