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| Issue Date | Title | Author(s) |
| 2009 | 3D product authenticity model for online retail: An invariance analysis | Algharabat, R; Dennis, C |
| 2004 | Advertising and public relations in china | Fan, Y |
| 2006 | Alliance brands: Building corporate brands through strategic alliances? | He, HW; Balmer, JMT |
| 2009 | Analyzing the use of UTAUT model in explaining an online behaviour: Internet banking adoption | Al-Qeisi, Kholoud Ibrahim |
| 2008 | Antecedents and consequences of market orientation in universities: Literature review and conceptual framework | Asaad, Y; Cohen, G; Melewar, T C |
| 2010 | Applying marketing’s new dominant logic for interpreting customer experiences with brands | Ismail, AR; Melewar, TC; Lim, L; Woodside, AG |
| 2005 | The art of cross-cultural branding | Fan, Y |
| 2008 | The art of cross-cultural branding | Fan, Y |
| 2006 | Barriers to marketing within professional service firms: A study of the understanding and application of marketing within accountancy and law firms | Cohen, Geraldine T |
| 2009 | Branding the nation: Towards a better understanding | Fan, Y |
| 2005 | Can a nation be marketed like products? | Fan, Y |
| 2008 | Children’s buying behaviour in China: A study of their information sources | Fan, Y; Li, Y |
| 1995 | Chinese cultural values and entrepreneurship | Fan, Y |
| 1996 | Chinese peasant entrepreneurs: an examination of township and village | Fan, Y; Chen, N; Kirby, D |
| 2000 | A classification of chinese culture | Fan, Y |
| 2006 | COMMENTARY Enhancing consumer empowerment | Wright, LT; Newman, A; Dennis, C |
| 2007 | A commentary on social & experiential (e-)retailing and (e-)shopping deserts | Dennis, C; Jayawardhena, C; Wright, LT; King, T |
| 1993 | Competitor recognition by managerial perception -- a case in the UK computer industry | Fan, Y |
| 2011 | Conceptualising and measuring the influence of corporate image on country of origin image: The case of Spain | Lopez Lamelas, Maria del Carmen |
| 2007 | Consumers pnline: Intentions, orientations and segmentation | Jayawardhena, C; Wright, LT; Dennis, C |
