Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2000 | A classification of chinese culture | Fan, Y |
| 2007 | Misunderstood or lacking legitimacy? | Cohen, G; Sims, D |
| 2003 | Marketing in the internet age: What can we learn from the past? | Harris, L; Cohen, G |
| 2000 | Strategic Outsourcing: Evidence from the British Companies | Fan, Y |
| 2006 | Marketing images and consumers' experiences in selling environments | Newman, A; Dennis, C; Zaman, S |
| 2004 | The Influence of Culture on Brands Building in the Chinese Market: A Brief Insight | Melewar, T C; Meadows, M; Zheng, W; Rickards, R |
| 2004 | Advertising and public relations in china | Fan, Y |
| 2006 | Corporate branding, identity and communciations: A contemporary perspective | Melewar, TC; Karaosmanoglu, E |
| 1995 | Chinese cultural values and entrepreneurship | Fan, Y |
| 2000 | Global marketing or local marketing: the confusion about globalisation | Fan, Y; Jiang, F |
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