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Title: Qualitative insights for digital marketing
Authors: Ferreira, MC
Scaraboto, D
Issue Date: Jun-2022
Publisher: SAGE Publishing
Citation: Ferreira, M.C. and Scaraboto, D. (2022) 'Qualitative insights for digital marketing', in Hanlon, A. and Tuten, T.L. (eds.) SAGE Handbook of Digital Marketing. London: SAGE Publishing, ISBN: 978-1-5297-4379-1 doi: 10.4135/9781529782509.n10.
ISBN: 978-1-5297-4379-1 (hbk)
978-1-5297-8250-9 (ebk)
Appears in Collections:Brunel Business School Embargoed Research Papers

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