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http://bura.brunel.ac.uk/handle/2438/25280| Title: | Market-centric pathways for racial inclusion: the case of #MyBlackReceipt |
| Authors: | Sibai, O Brunk, K Brouard, M Ferreira, C Campana, M Dalmoro, M Figueiredo, B Scaraboto, D Smith, A Belkhir, M |
| Issue Date: | 19-Oct-2022 |
| Publisher: | Association for Consumer Research |
| Citation: | Sibai, O. et al. (2022) 'Market-centric pathways for racial inclusion: the case of #MyBlackReceipt', Advances in Consumer Research, 50, pp. 49 - 54. |
| Abstract: | Racial exclusion is a persistent problem in consumer markets. Based on a qualitative study of the initiative #MyBlackReceipt, we analyze an alternative pathway to challenge the systemic origins of exclusion. We identify six tactics that participants employ to collectively harness market forces and leverage online environments to increase market inclusion. |
| URI: | https://bura.brunel.ac.uk/handle/2438/25280 |
| ISSN: | 0098-9258 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 1.38 MB | Adobe PDF | View/Open |
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