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Title: Understanding audiences for immersive and interactive museum and gallery experiences and cultural exchanges
Authors: Kwon, H
Choi, Y
Hua, M
Garaj, V
Lam, B
Wang, W
Zhao, X
Issue Date: 19-Jun-2023
Publisher: The Design Society
Citation: Kwon, H. et al. (2023) 'Understanding audiences for immersive and interactive museum and gallery experiences and cultural exchanges', Proceedings of the Design Society, 3, pp. 3691 - 3700. doi: 10.1017/pds.2023.370.
Abstract: Copyright © The Author(s), 2023. The advent of immersive and interactive technologies has facilitated the growth of the museum and gallery sector by offering a variety of new experiences. In the UK and China, in particular, the museum and gallery sector lies at the heart of the creative industries and makes a significant contribution to cultural growth. Both countries have recognised the impact of such technologies on the growth of the sector and have actively sought opportunities to use them for bilateral collaboration. However, the interest in immersive and interactive technologies among museum and gallery audiences remains underexplored, as do their preferences and behavioural patterns with respect to such technologies. This study discusses the key findings of user research, exploring the awareness, experiences and preferences of current museum and gallery audiences regarding (i) immersive and interactive museum and gallery experiences and (ii) the cultural exchange between the UK and China.
Description: The Proceedings of The Design Society: 24th International Conference on Engineering Design (ICED23) are available online at (see also
Other Identifiers: ORCiD: Youngok Choi
ORCiD: Vanja Garaj
ORCiD: Busayawan Lam
Appears in Collections:Brunel Design School Research Papers

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