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http://bura.brunel.ac.uk/handle/2438/27595| Title: | The Very Latest Modom’: The British Commerical Gas Association and Content Marketing in Interwar Britain |
| Authors: | Heller, M Kohli, G |
| Issue Date: | 26-Jun-2023 |
| Citation: | Heller, M. and Kohli, G. (2023) 'The Very Latest Modom’: The British Commerical Gas Association and Content Marketing in Interwar Britain', Proceedings of the 21st Biennial Conference on Historical Analysis & Research in Marketing (PCHARM), Durham, NC, USA, 1-3 June, pp. 1 - 5. Available at: https://ojs.library.carleton.ca/index.php/pcharm/article/view/4366 (Accessed 26 June 2023). |
| URI: | https://bura.brunel.ac.uk/handle/2438/27595 |
| Other Identifiers: | ORCID iD: Michael Heller https://orcid.org/0000-0002-1132-169X ORCID iD: Gurdeep Kohli https://orcid.org/0000-0002-4749-893X |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.PDF | Copyright (c) 2023 Michael Heller , Gurdeep Kohli. Creative Commons License: This work is licensed under a Creative Commons Attribution 4.0 International License (https://creativecommons.org/licenses/by/4.0/). Authors submitting works to PCHARM retain the copyright, but provide license for PCHARM to make those works openly available (under Creative Commons License CC-BY). Subsequent publication of the work should refer back to the paper in PCHARM. | 199.31 kB | Adobe PDF | View/Open |
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