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http://bura.brunel.ac.uk/handle/2438/28112
Title: | Disrupt through digital: a study on the challenges faced when digitalizing R&D |
Authors: | El Samra, A James, A Malik, K |
Issue Date: | 11-Jul-2023 |
Publisher: | Wiley on behalf of RADMA |
Citation: | El Samra, A., James, A. and Malik, K. (2023) 'Disrupt through digital: a study on the challenges faced when digitalizing R&D', R and D Management, 0 (ahead of print), pp. 1 - 11. doi: 10.1111/radm.12637. |
Abstract: | Copyright © 2023 The Authors. Digitalization and automation represent potential sources of disruption to the organization and practice of research and development (R&D). Digitalization has the potential to revolutionize future R&D, as digitalized R&D may improve efficiency and minimize risk thus reducing cycle and development times. However, companies expect organizational challenges in their R&D organization when they start to implement and work with digital technologies. Through an in-depth case analysis, we investigate these organizational challenges at Unilever, one of the world's leading fast-moving consumer goods (FMCG) companies. Three challenges were identified: (1) managerial challenges; (2) behavioral challenges; and (3) digital technology skills challenges. Based on the identified challenges within the context of digitalizing an R&D center, our study provides some practical advice to R&D managers. |
Description: | Data availability statement: Data are available from the authors with the permission of Unilever. |
URI: | https://bura.brunel.ac.uk/handle/2438/28112 |
DOI: | https://doi.org/10.1111/radm.12637 |
ISSN: | 0033-6807 |
Other Identifiers: | ORCID iD: Ali El Samra https://orcid.org/0000-0002-3570-7757 |
Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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FullText.pdf | Copyright © 2023 The Authors. R&D Management published by RADMA and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits use, distribution and reproduction in any medium, provided the original work is properly cited. | 278.7 kB | Adobe PDF | View/Open |
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