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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/31758| Title: | Relational Commitment and Brand Loyalty in Member Initiated Online Brand Communities: The Trust-Commitment Theory Perspective |
| Authors: | Lee, H Jammoul, K Lim, J Uthayasankar, S Choi, J |
| Issue Date: | 2025 |
| Publisher: | The Korean Society of Management Information Systems |
| Citation: | Lee, H. et al. (2025) 'Relational Commitment and Brand Loyalty in Member Initiated Online Brand Communities: The Trust-Commitment Theory Perspective', Asia Pacific Journal of Information Systems (APJIS), 0 (accepted, in press) |
| Abstract: | ... |
| Description: | ... |
| URI: | https://bura.brunel.ac.uk/handle/2438/31758 |
| ISSN: | 2288-5404 |
| Other Identifiers: | ORCiD: Habin Lee https://orcid.org/0000-0003-0071-4874 |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until publicaiton. © 2025 The Korean Society of Management Information Systems. | 555.54 kB | Adobe PDF | View/Open |
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