Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/32211
Title: Adapting the engineering design process to develop a business model for service-oriented living labs: a case study of PISCES
Authors: Majumder, A
Fahrisa, TR
Gerassimidou, S
Yudoko, G
Jobling, S
Iacovidou, E
Singh, V
Chakrabarti, A
Keywords: business models and considerations;service design;workshop design;design process;living lab
Issue Date: 27-Aug-2025
Citation: Majumder, A. et al. (2025) 'Adapting the engineering design process to develop a business model for service-oriented living labs: a case study of PISCES', Proceedings of the Design Society, 5, pp. 329 - 338. doi: 10.1017/pds.2025.10047.
Abstract: This paper focuses on the development of a viable business model for the PISCES Living Lab, which seeks to address plastic pollution in Indonesia. The overarching aim is to transition it from a project-based initiative to a self-sustaining service enterprise. The paper introduces a new modified engineering design process as a workshop template to guide an interdisciplinary team in creating a business model for a service-oriented living lab. A four-day workshop was conducted in Banyuwangi, Indonesia, involving a diverse group of stakeholders from the project, and the final outcome was the creation of a Business Model Canvas outlining the core components of the PISCES Living Lab’s business model. The findings demonstrate the effectiveness of integrating the engineering design process with business model innovation, offering a structured yet flexible approach to developing self-sustaining Living Labs.
URI: https://bura.brunel.ac.uk/handle/2438/32211
DOI: https://doi.org/10.1017/pds.2025.10047
Other Identifiers: ORCiD: Susan Jobling https://orcid.org/0000-0002-9322-9597
ORCiD: Eleni Iacovidou https://orcid.org/0000-0001-6841-0995
Appears in Collections:Dept of Civil and Environmental Engineering Research Papers
Institute of Environment, Health and Societies

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