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Issue Date | Title | Author(s) |
---|---|---|
2007 | Soft power and nation branding | Fan, Y |
1995 | Strategic groups and cluster analysis | Fan, Y |
2008 | Guanxi and business | Fan, Y |
2009 | Corporate communications in China : A preliminary study | Fan, Y |
2008 | The art of cross-cultural branding | Fan, Y |
2008 | The rise of emerging market multinationals and its impact on marketing | Fan, Y |
2000 | Global marketing or local marketing: the confusion about globalisation | Fan, Y; Jiang, F |
2010 | No short cut in internationalisation | Fan, Y |
2008 | Soft power: Power of attraction or confusion? | Fan, Y |
2006 | The globalisation of Chinese brands | Fan, Y |