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Issue Date | Title | Author(s) |
---|---|---|
2017 | Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media | Dey, BL; Balmer, JMT; Pandir, A; Saren, M; Balmer, JMT |
2017 | Corporate heritage brands, augmented role identity and customer satisfaction | Balmer, JMT; Chen, W |
6-Feb-2020 | Higher Education: a once-in-lifetime purchase | Yang, H-P; Yen, D; Balmer, JMT |
24-Apr-2020 | Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis | Sameour, A; Chen, W; Balmer, JMT |
7-Jan-2020 | Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership | Sammour, A; Chen, W; Balmer, JMT; Botchie, D; Faraday, J |
18-Mar-2019 | Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights | Balmer, JMT; Mahmoud, R; Chen, W |
26-Jul-2015 | Brands in, from and to emerging markets: The role of industrial relationships | Gupta, S; Balmer, JMT; Low, B |
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