1. Brunel University Research Archive

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Issue DateTitleAuthor(s)
13-Feb-2024Digital transformation: A multidisciplinary perspective and future research agendaPaul, J; Ueno, A; Dennis, C; Alamanos, E; Curtis, L; Foroudi, P; Kacprzak, A; Kunz, WH; Liu, J; Marvi, R; Nair, SLS; Ozdemir, O; Pantano, E; Papadopoulos, T; Petit, O; Tyagi, S; Wirtz, J
2-Feb-2024Examining the Impact of Sensory Brand Experience on Brand LoyaltyZha, D; Foroudi, P; Melewar, TC; Jin, Z
26-Apr-2024E-service failure and recovery strategy in times of crisis: effect on peer attitudes, expectation and future intentionForoudi, P; Tabaghdehi, SAH; Cillo, V; Cuomo, MT
16-Apr-2024Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplaceZha, D; Foroudi, P; Marvi, R
27-Jun-2024Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual frameworkMarvi, R; Zha, D; Foroudi, P
5-Aug-2024A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the PresentMarvi, R; Foroudi, P; Jerez, MJ
18-Jul-2024Service Oikos as a complex self-perpetuating system: a bibliometric study of service ecosystemsNazemi, A; Zamanfashami, PR; Foroudi, P; Haghighinasab, M; Seyyedamiri, N; Zare Mehrjardy, M
18-Jul-2024Sustainable Development Goals in a regional context: conceptualising, measuring and managing residents’ perceptionsForoudi, P; Marvi, R; Cuomo, MT; D’Amato, A
5-Apr-2024Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainabilityKaur, M; Palazzo, M; Foroudi, P
21-Apr-2024AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyaltyRawool, V; Foroudi, P; Palazzo, M

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