Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2008 | Children’s buying behaviour in China: A study of their information sources | Fan, Y; Li, Y |
| 2009 | Surrogate Brands - The pull to adopt an ‘Other’ nation; via sports merchandise | Wilson, J; Liu, J; Fan, Y |
| 2009 | Branding the nation: Towards a better understanding | Fan, Y |
| 2009 | Corporate communications in China : A preliminary study | Fan, Y |
| 2010 | No short cut in internationalisation | Fan, Y |
| 2007 | Marque in the making | Fan, Y |
| 2008 | Soft power: Power of attraction or confusion? | Fan, Y |
| 2009 | Internationalisation of Spanish fashion brand Zara | Lopez, C; Fan, Y |
| 2005 | Made in China | Fan, Y |
| 2002 | Corporate branding in the retail sector: a practitioner’s perspective | Burghausen, M; Fan, Y |