Fitness cultures and environmental (in)justice?

Abstract

This article focuses on the environmentalist agenda in fitness cultures. The article is an initial critical exploration and limited to an analysis of the key principles of political ecology and environmentalism and the concept of sustainability in understanding the emergence of an environmentalist agenda in fitness cultures marked by shades and grades of green consumerism. Author involvement in outdoor military fitness regimes and a series of visits to activity holiday centres and health/fitness spas in the UK all of which make some claim to being ‘green’, ‘environmentally friendly’, and/or ‘natural’, provided the empirical context for the discussion in this article. It argues for further research from the political ecological field, exploring human/non-human dynamics of the environment, to advance an understanding about which sports and fitness cultures get developed where, how and in whose interests.