Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Browsing by Author Heller, M
Showing results 1 to 14 of 14
Issue Date | Title | Author(s) |
2018 | A bittersweet past: The negative equity of corporate heritage brands | Sørensen, AR; Korsager, EM; Heller, M |
19-Sep-2018 | The British house magazine 1945 to 2015: The creation of family, organisation and markets | Heller, M; Rowlinson, M |
14-Mar-2016 | The development of integrated marketing communications at the British General Post Office, 1931-39 | Heller, M |
14-Jun-2016 | Foucault, Discourse, and the Birth of British Public Relations | Heller, M |
16-Jan-2020 | Historical Methods for Researching Identities in Organizations | Heller, M; Rowlinson, M |
2021 | How the Affluent Consumer Perceives and Experiences Hedonic Luxury Destination Brands: The Case of Dubai. | Al-Sufyani, Nof A. |
7-May-2019 | Imagined Corporate Communities: Historical Sources and Discourses | Heller, M; Rowlinson, M |
12-Nov-2018 | The many facets of national culture: A critical appraisal | AlMutairi, S; Yen, D; Heller, M |
2023 | Memes in Marketing: Exploring how internet memes can be integrated into social media marketing activities in a manner that is accepted by online communities | Almaghrabi, Tala |
5-Nov-2007 | The National Insurance Acts 1911-1947, the Approved Societies and the Prudential Assurance Company | Heller, M |
11-Apr-2016 | "Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939 | Heller, M |
24-Aug-2020 | Reclaiming the heterogeneity of the Arab States | AlMutairi, S; Heller, M; Yen, D |
1-Feb-2023 | Rethinking Historical Methods in Organizations: Organizational Source Criticism | Heller, M |
26-Jun-2023 | The Very Latest Modom’: The British Commerical Gas Association and Content Marketing in Interwar Britain | Heller, M; Kohli, G |