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Browsing by Author Heller, M

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Showing results 1 to 14 of 14

Issue Date	Title	Author(s)
2018	A bittersweet past: The negative equity of corporate heritage brands	Sørensen, AR; Korsager, EM; Heller, M
19-Sep-2018	The British house magazine 1945 to 2015: The creation of family, organisation and markets	Heller, M; Rowlinson, M
14-Mar-2016	The development of integrated marketing communications at the British General Post Office, 1931-39	Heller, M
14-Jun-2016	Foucault, Discourse, and the Birth of British Public Relations	Heller, M
16-Jan-2020	Historical Methods for Researching Identities in Organizations	Heller, M; Rowlinson, M
2021	How the Affluent Consumer Perceives and Experiences Hedonic Luxury Destination Brands: The Case of Dubai.	Al-Sufyani, Nof A.
7-May-2019	Imagined Corporate Communities: Historical Sources and Discourses	Heller, M; Rowlinson, M
12-Nov-2018	The many facets of national culture: A critical appraisal	AlMutairi, S; Yen, D; Heller, M
2023	Memes in Marketing: Exploring how internet memes can be integrated into social media marketing activities in a manner that is accepted by online communities	Almaghrabi, Tala
5-Nov-2007	The National Insurance Acts 1911-1947, the Approved Societies and the Prudential Assurance Company	Heller, M
11-Apr-2016	"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939	Heller, M
24-Aug-2020	Reclaiming the heterogeneity of the Arab States	AlMutairi, S; Heller, M; Yen, D
1-Feb-2023	Rethinking Historical Methods in Organizations: Organizational Source Criticism	Heller, M
26-Jun-2023	The Very Latest Modom’: The British Commerical Gas Association and Content Marketing in Interwar Britain	Heller, M; Kohli, G

Showing results 1 to 14 of 14