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Collection's Items (Sorted by Submit Date in Descending order): 51 to 100 of 114
Issue DateTitleAuthor(s)
2007Marque in the makingFan, Y
2008Children’s buying behaviour in China: A study of their information sourcesFan, Y; Li, Y
2009Internationalisation of Spanish fashion brand ZaraLopez, C; Fan, Y
2000Global marketing or local marketing: the confusion about globalisationFan, Y; Jiang, F
2004Advertising and public relations in chinaFan, Y
1995Chinese cultural values and entrepreneurshipFan, Y
1995Strategic groups and cluster analysisFan, Y
1995Reexaming strategic groups: existence, group structure and mobility barriersFan, Y
2008Key perspectives in nation image: a conceptual framework for nation brandingFan, Y
2002Corporate branding in the retail sector: a practitioner’s perspectiveBurghausen, M; Fan, Y
2000Corporate communications: audiences, funding and crisis managementDolphin, R; Fan, Y
2005Can a nation be marketed like products?Fan, Y
2007Soft power and nation brandingFan, Y
2000Corporate communications in practice: the profile of pr directors in the british companiesDolphin, R; Fan, Y
2005The art of cross-cultural brandingFan, Y
2001How to reach 1.3bn consumers in China?Fan, Y; Pfitzenmaier, N
2000Is Corporate Communications A Strategic Function?Dolphin, R; Fan, Y
1996Chinese peasant entrepreneurs: an examination of township and villageFan, Y; Chen, N; Kirby, D
1993Competitor recognition by managerial perception -- a case in the UK computer industryFan, Y
2005Project report – transferable skills in higher educationDennis, C; Wadsworth, D
2008The rise of emerging market multinationals and its impact on marketingFan, Y
2005Danone Branding Strategy in ChinaMelewar, T C; Badal, E; Small, J
2005Corporate Visual Identity: The Re-branding of France TelecomMelewar, T C; Hussey, G; Srivoravilai, N
2005Corporate reputation and crisis management: The threat and manageability of anti-corporatismMelewar, TC; Tucker, L
2004The Influence of Culture on Brands Building in the Chinese Market: A Brief InsightMelewar, T C; Meadows, M; Zheng, W; Rickards, R
2003Global corporate brand building: Guidelines and case studiesMelewar, T C; Walker, C
2006Corporate communications, identity and image: A research agendaMelewar, TC; Karaosmanoglu, E
2006Corporate branding, identity and communciations: A contemporary perspectiveMelewar, TC; Karaosmanoglu, E
2002Defining the corporate identity constructMelewar, TC; Jenkins, E
2000The saliency of olins visual identity structure in relation to UK companies operating in MalaysiaMelewar, TC; Saunders, J; Balmer, JMT
2008The art of cross-cultural brandingFan, Y
2005Made in ChinaFan, Y
2004How to communicate your brand on the web: Standardise or localise?Fan, Y
1996Research on joint ventures in China: progress and prognosisFan, Y
2006Alliance brands: Building corporate brands through strategic alliances?He, HW; Balmer, JMT
2008Soft power: Power of attraction or confusion?Fan, Y
2008Country of origin, branding strategy and internationalisation: The case of Chinese piano companiesFan, Y
2005Objects of Desire: Consumer Behaviour in Shopping Centre ChoicesDennis, C
2001Data Mining for Shopping Centres – Customer Knowledge-Management FrameworkDennis, C; Marsland, D; Cockett, T
2007The management of deshopping and its effects on services: a mass market case studyKing, T; Dennis, C; McHendry, J
2007Misunderstood or lacking legitimacy?Cohen, G; Sims, D
2007Contingency and Institutional Perspectives within the Liberal Professional OrganisationCohen, G; Sims, D
1998The transfer of western management to China: Context, content and constraintsFan, Y
2002The national image of global brandsFan, Y
2006Nation branding: what is being branded?Fan, Y
2006The globalisation of Chinese brandsFan, Y
2006Promoting business with corporate gifts: major issues and empirical evidenceFan, Y
2005Ethical branding and corporate reputationFan, Y
2002Event sponsorship in ChinaFan, Y; Pfitzenmaier, N
2002Questioning Guanxi: Definition, classification and implicationsFan, Y
Collection's Items (Sorted by Submit Date in Descending order): 51 to 100 of 114