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Issue Date | Title | Author(s) |
---|---|---|
2001 | How to reach 1.3bn consumers in China? | Fan, Y; Pfitzenmaier, N |
2007 | Marque in the making | Fan, Y |
2009 | Internationalisation of Spanish fashion brand Zara | Lopez, C; Fan, Y |
2008 | Key perspectives in nation image: a conceptual framework for nation branding | Fan, Y |
2008 | Children’s buying behaviour in China: A study of their information sources | Fan, Y; Li, Y |
2000 | Corporate communications in practice: the profile of pr directors in the british companies | Dolphin, R; Fan, Y |
2009 | Branding the nation: Towards a better understanding | Fan, Y |
2002 | Corporate branding in the retail sector: a practitioner’s perspective | Burghausen, M; Fan, Y |
2005 | Can a nation be marketed like products? | Fan, Y |
2000 | Corporate communications: audiences, funding and crisis management | Dolphin, R; Fan, Y |
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