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Title: The UK Netball Superleague: A case study of franchising in elite women's sport organisations
Authors: Mansfield, L
Killick, L
Keywords: Netball Superleague;Women's sport;Empowered franchise;Strategy;Decentralisation;Commercialisation
Issue Date: 2012
Publisher: Taylor and Francis
Citation: European Sport Management Quarterly, 12(5), 545 - 567, 2012
Abstract: This paper draws on theories of franchising in examining the emergence of the UK Netball Superleague (UK NSL) in 2005. The focus of the paper is to explore the development of an empowered franchise framework as part of England Netball's elite performance strategy and the consequences of the Superleague for player performance, team success and commercial potential of the franchises. Twenty-two in-depth interviews conducted between 2008 and 2011 with franchise and sport media/marketing personnel inform the discussion. The paper explains the UK NSL as an empowered franchise model characterised by a shift from the centralised hierarchical model of the business format franchise to one which is decentralised and informal and whereby different franchises are characterised by high degrees of diversity in terms of organisational environment and their own structural characteristics of specialisation and standardisation.
Description: This is an Author's Accepted Manuscript of an article published in European Sport Management Quarterly, 12(5), 545 - 567, 2012, copyright Taylor & Francis, available online at:
ISSN: 1746-031X
Appears in Collections:Sport
Dept of Life Sciences Research Papers

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