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DC Field | Value | Language |
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dc.contributor.author | Mansfield, L | - |
dc.contributor.author | Killick, L | - |
dc.date.accessioned | 2014-07-14T15:29:29Z | - |
dc.date.available | 2014-07-14T15:29:29Z | - |
dc.date.issued | 2012 | - |
dc.identifier.citation | European Sport Management Quarterly, 12(5), 545 - 567, 2012 | en_US |
dc.identifier.issn | 1746-031X | - |
dc.identifier.uri | http://www.tandfonline.com/doi/abs/10.1080/16184742.2012.734525 | en |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/8664 | - |
dc.description | This is an Author's Accepted Manuscript of an article published in European Sport Management Quarterly, 12(5), 545 - 567, 2012, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/16184742.2012.734525. | en_US |
dc.description.abstract | This paper draws on theories of franchising in examining the emergence of the UK Netball Superleague (UK NSL) in 2005. The focus of the paper is to explore the development of an empowered franchise framework as part of England Netball's elite performance strategy and the consequences of the Superleague for player performance, team success and commercial potential of the franchises. Twenty-two in-depth interviews conducted between 2008 and 2011 with franchise and sport media/marketing personnel inform the discussion. The paper explains the UK NSL as an empowered franchise model characterised by a shift from the centralised hierarchical model of the business format franchise to one which is decentralised and informal and whereby different franchises are characterised by high degrees of diversity in terms of organisational environment and their own structural characteristics of specialisation and standardisation. | en_US |
dc.description.sponsorship | The Centre for Sport, Physical Education and Activity Research (SPEAR) at Canterbury Christ Church University. | en_US |
dc.language | English | - |
dc.language.iso | en | en_US |
dc.publisher | Taylor and Francis | en_US |
dc.subject | Netball Superleague | en_US |
dc.subject | Women's sport | en_US |
dc.subject | Empowered franchise | en_US |
dc.subject | Strategy | en_US |
dc.subject | Decentralisation | en_US |
dc.subject | Commercialisation | en_US |
dc.title | The UK Netball Superleague: A case study of franchising in elite women's sport organisations | en_US |
dc.type | Article | en_US |
dc.identifier.doi | http://dx.doi.org/10.1080/16184742.2012.734525 | - |
pubs.organisational-data | /Brunel | - |
pubs.organisational-data | /Brunel/Brunel Active Staff TxP | - |
pubs.organisational-data | /Brunel/Brunel Active Staff TxP/College of Health and Life Sciences | - |
pubs.organisational-data | /Brunel/Brunel Active Staff TxP/College of Health and Life Sciences/Dept of Life Sciences | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups/Centre for Research into Entrepreneurship, International Business and Innovation in Emerging Markets | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Arts - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Arts - URCs and Groups/Brunel Centre for Contemporary Writing | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute for Ageing Studies | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute of Cancer Genetics and Pharmacogenomics | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Centre for Systems and Synthetic Biology | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups/Multidisclipary Assessment of Technology Centre for Healthcare (MATCH) | - |
Appears in Collections: | Sport Dept of Life Sciences Research Papers |
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Fulltext.pdf | 284.4 kB | Adobe PDF | View/Open |
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