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http://bura.brunel.ac.uk/handle/2438/8664
Title: | The UK Netball Superleague: A case study of franchising in elite women's sport organisations |
Authors: | Mansfield, L Killick, L |
Keywords: | Netball Superleague;Women's sport;Empowered franchise;Strategy;Decentralisation;Commercialisation |
Issue Date: | 2012 |
Publisher: | Taylor and Francis |
Citation: | European Sport Management Quarterly, 12(5), 545 - 567, 2012 |
Abstract: | This paper draws on theories of franchising in examining the emergence of the UK Netball Superleague (UK NSL) in 2005. The focus of the paper is to explore the development of an empowered franchise framework as part of England Netball's elite performance strategy and the consequences of the Superleague for player performance, team success and commercial potential of the franchises. Twenty-two in-depth interviews conducted between 2008 and 2011 with franchise and sport media/marketing personnel inform the discussion. The paper explains the UK NSL as an empowered franchise model characterised by a shift from the centralised hierarchical model of the business format franchise to one which is decentralised and informal and whereby different franchises are characterised by high degrees of diversity in terms of organisational environment and their own structural characteristics of specialisation and standardisation. |
Description: | This is an Author's Accepted Manuscript of an article published in European Sport Management Quarterly, 12(5), 545 - 567, 2012, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/16184742.2012.734525. |
URI: | http://www.tandfonline.com/doi/abs/10.1080/16184742.2012.734525 http://bura.brunel.ac.uk/handle/2438/8664 |
DOI: | http://dx.doi.org/10.1080/16184742.2012.734525 |
ISSN: | 1746-031X |
Appears in Collections: | Sport Dept of Life Sciences Research Papers |
Files in This Item:
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Fulltext.pdf | 284.4 kB | Adobe PDF | View/Open |
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