Collection's Items (Sorted by Submit Date in Descending order): 51 to 69 of 69
| Issue Date | Title | Author(s) |
| 27-Jun-2024 | Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework | Marvi, R; Zha, D; Foroudi, P |
| 16-Apr-2024 | Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace | Zha, D; Foroudi, P; Marvi, R |
| 13-Feb-2024 | Digital transformation: A multidisciplinary perspective and future research agenda | Paul, J; Ueno, A; Dennis, C; Alamanos, E; Curtis, L; Foroudi, P; Kacprzak, A; Kunz, WH; Liu, J; Marvi, R; Nair, SLS; Ozdemir, O; Pantano, E; Papadopoulos, T; Petit, O; Tyagi, S; Wirtz, J |
| 2-Feb-2024 | Examining the Impact of Sensory Brand Experience on Brand Loyalty | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
| 6-Sep-2022 | Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus | Foroudi, P |
| 7-Oct-2020 | Digital transformation and tourist experience co-design: Big social data for planning cultural tourism | Cuomo, MT; Tortora, D; Foroudi, P; Giordano, A; Festa, G; Metallo, G |
| 12-Jul-2022 | Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent Effects | Foroudi, P; Marvi, R; Cuomo, MT; Bagozzi, R; Dennis, C; Jannelli, R |
| 26-Dec-2023 | Acculturating again: Taiwanese migrants’ enduring Covid-19 coping paradox in the UK | Yen, D; Cappellini, B; Hendy, J; Jen, M-Y |
| 27-Jul-2023 | Synthesizing the customer experience concept: A multimodularity approach | Zha, D; Marvi, R; Foroudi, P |
| 25-Jun-2021 | Making sense of sensory brand experience: Constructing an integrative framework for future research | Zha, D; Foroudi, P; Jin, Z; Melewar, TC |
| 2022 | A bibliometric review of innovation networks: 30 years of study | Rezaei, H; Akbari, M; Karimi, A; Foroudi, P |
| 7-Dec-2021 | Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness | Ruiz-Alba, JL; Abou-Foul, M; Nazarian, A; Foroudi, P |
| 14-Jun-2022 | Antecedents and consequences of co-creation value with a resolution of complex P2P relationships | Foroudi, P; Marvi, R; Colmekcioglu, N |
| 26-Aug-2022 | Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews | Colmekcioglu, N; Marvi, R; Foroudi, P; Okumus, F |
| 7-Mar-2023 | A Brief History of Service Innovation: The evolution of past, present, and future of service innovation | Mahavarpour, N; Marvi, R; Foroudi, P |
| 29-Jul-2021 | Corporate identity: Defnition and components | Foroudi, MM; Foroudi, P; Balmer, JMT |
| 29-Mar-2022 | Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
| 3-Nov-2020 | The Gloom of the COVID-19 Shock in the Hospitality Industry: A Study of Consumer Risk Perception and Adaptive Belief in the Dark Cloud of a Pandemic | Foroudi, P; Tabaghdehi, SAH; Marvi, R |
| 23-Dec-2019 | Explicating Place Identity Attitudes, Place Architecture Attitudes, and Identification Triad Theory | Foroudi, MM; Balmer, JMT; Chen, W; Foroudi, P; Patsala, P |
Collection's Items (Sorted by Submit Date in Descending order): 51 to 69 of 69
