Department of Business Analytics and Marketing Research Papers * Collection home page

Browse
Subscribe to this collection to receive daily e-mail notification of new additions RSS Feed RSS Feed RSS Feed
Collection's Items (Sorted by Submit Date in Descending order): 51 to 75 of 75
Issue DateTitleAuthor(s)
6-Mar-2025Artificial intelligence and robotics in the hydrogen lifecycle: A systematic reviewQuintanilla, P; Elhalwagy, A; Duan, L; Masoudi Soltani, S; Lai, CS; Foroudi, P; Huda, MN; Nandy, M
1-Apr-2025Metaverse in Hospitality and Tourism in International Journal of Contemporary Hospitality Management: Guest EditorialForoudi, P; Marivi, R; Zha, D; Kooli, B; Bagozzi, R
13-Aug-2024Corporate identity management: A study of employees’ perceptions in the context of the retail and the hospitality and tourism sectorsForoudi, P; Paydas Turan, C; Melewar, TC; Dennis, C; Tzempelikos, N
21-Apr-2024AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyaltyRawool, V; Foroudi, P; Palazzo, M
5-Apr-2024Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainabilityKaur, M; Palazzo, M; Foroudi, P
5-Aug-2024A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the PresentMarvi, R; Foroudi, P; Jerez, MJ
27-Jun-2024Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual frameworkMarvi, R; Zha, D; Foroudi, P
16-Apr-2024Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplaceZha, D; Foroudi, P; Marvi, R
13-Feb-2024Digital transformation: A multidisciplinary perspective and future research agendaPaul, J; Ueno, A; Dennis, C; Alamanos, E; Curtis, L; Foroudi, P; Kacprzak, A; Kunz, WH; Liu, J; Marvi, R; Nair, SLS; Ozdemir, O; Pantano, E; Papadopoulos, T; Petit, O; Tyagi, S; Wirtz, J
2-Feb-2024Examining the Impact of Sensory Brand Experience on Brand LoyaltyZha, D; Foroudi, P; Melewar, TC; Jin, Z
6-Sep-2022Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability NexusForoudi, P
7-Oct-2020Digital transformation and tourist experience co-design: Big social data for planning cultural tourismCuomo, MT; Tortora, D; Foroudi, P; Giordano, A; Festa, G; Metallo, G
12-Jul-2022Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent EffectsForoudi, P; Marvi, R; Cuomo, MT; Bagozzi, R; Dennis, C; Jannelli, R
26-Dec-2023Acculturating again: Taiwanese migrants’ enduring Covid-19 coping paradox in the UKYen, D; Cappellini, B; Hendy, J; Jen, M-Y
27-Jul-2023Synthesizing the customer experience concept: A multimodularity approachZha, D; Marvi, R; Foroudi, P
25-Jun-2021Making sense of sensory brand experience: Constructing an integrative framework for future researchZha, D; Foroudi, P; Jin, Z; Melewar, TC
2022A bibliometric review of innovation networks: 30 years of studyRezaei, H; Akbari, M; Karimi, A; Foroudi, P
7-Dec-2021Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativenessRuiz-Alba, JL; Abou-Foul, M; Nazarian, A; Foroudi, P
14-Jun-2022Antecedents and consequences of co-creation value with a resolution of complex P2P relationshipsForoudi, P; Marvi, R; Colmekcioglu, N
26-Aug-2022Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviewsColmekcioglu, N; Marvi, R; Foroudi, P; Okumus, F
7-Mar-2023A Brief History of Service Innovation: The evolution of past, present, and future of service innovationMahavarpour, N; Marvi, R; Foroudi, P
29-Jul-2021Corporate identity: Defnition and componentsForoudi, MM; Foroudi, P; Balmer, JMT
29-Mar-2022Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiencesZha, D; Foroudi, P; Melewar, TC; Jin, Z
3-Nov-2020The Gloom of the COVID-19 Shock in the Hospitality Industry: A Study of Consumer Risk Perception and Adaptive Belief in the Dark Cloud of a PandemicForoudi, P; Tabaghdehi, SAH; Marvi, R
23-Dec-2019Explicating Place Identity Attitudes, Place Architecture Attitudes, and Identification Triad TheoryForoudi, MM; Balmer, JMT; Chen, W; Foroudi, P; Patsala, P
Collection's Items (Sorted by Submit Date in Descending order): 51 to 75 of 75